Handicraft production is a backbone of employment in developing countries It plays a significant part in the export economy of developing countries. Artisan producers face increased competition from producers all over the world due to globalization, particularly in China and other Asian countries.
The demand from home accessory market and handcrafted goods, is strongly influenced by fashion, consumer purchasing patterns, and economic conditions in end markets. This challenging export environment of handicrafts producers and exporters due to changing market trends has intensified the precarious nature of work and existence in artisan communities everywhere.
This market research report on handicrafts is written to share basic knowledge about product by highlighting issues/problems faced by the industry. This study provides an overview and analysis of handicrafts with suggestions for the development of Pakistani handicraft sector keeping in view the suggestions of Handicrafts Association of Pakistan, artisans and commercial exporters.